HUL’s’ Start A Little Good ‘ to do good to society
HUL’s’ Start A Little Good ‘ campaign represents Hindustan Unilever Limited (HUL)’s efforts to do good to society. This reflects the company’s ideology of humbly doing good and inspires people to do their bit to make the big difference that the little’ positive’ deeds will bring together. To encourage every person to do their bit is an action-inducing war cry.
At HUL, They know their full-hearted efforts are a drop in the ocean. Change is a chain reaction and is a problem for every link in the chain. And if they all begin to look after how they can impact positive change to make the environment healthier, greener, safer and better.
As part of the’ Start A Little Good ‘ movement, Plastic Banega Fantastic was a four-month, three-city-wide project. It was a concerted effort to make people experience the influence of a simple act like the segregation of waste. It comes from discovering that people don’t isolate their waste because they don’t realize its role in curbing emissions from plastics.
The fact that all the collected plastic will be recycled into usable items that will help those in need is a reminder of the possibilities that will be opened by removing plastic.
They invited people to join the movement through this initiative. Their goal was to encourage people to undertake the simple task of waste segregation in order to help recycle plastics. Their affiliate NGOs and their campaign partners, Ajay and Kajol Devgn, have given them overwhelming support.
- Total number of Volunteers that attended the drives – 5197
- Total Plastic recycled – 3043 kgs
Objects made from recycled plastic vessels, fishing nets, park benches, planters and displays were distributed to various recipients. They’ve coordinated two ceremonies in Mumbai with the aid of fisherman’s groups, where boats & fishing networks were distributed to establish livelihood options for the community’s unemployed. The benches and planters were used to beautify the lakes and hospitals in Bangalore, while the spectacles were provided in government hospitals to the patients.