The Top 20 CMSWire Stories of 2022

Checking out the Top 20 most popular articles on CMSWire from 2022.

While some assumed COVID-19 wouldn’t be a factor by 2022, it was, with ramifications of new consumer expectations continuing to impact digital marketing and customer experience efforts. Yes, consumers returned to brick-and-mortar stores, but they still wanted to enjoy the enhanced online experiences they’d become accustomed to during the pandemic — causing many retailers to embrace the “click-and-mortar” model and focus on creating seamless journeys between both.

The year brought with it the announcement that Google would sunset Universal Analytics and replace it with Google Analytics 4, and a new trend — quiet quitting — was a hot topic of conversation. As Facebook became Meta, we witnessed Roblox shift from children’s games to a retail marketplace, and buying commercial property in the metaverse became a serious consideration. The EU put the Digital Services Act into force — and Twitter’s meltdown and leadership changes birthed a number of “alternatives” as changes to blockchain networks offered a decentralized system of global hotspots.

It was a year of changes, growth and most importantly — hope. So, let’s take one last look at the CMSWire top stories of 2022 according to our readers.

Without further ado, here are the top 20 most popular articles on CMSWire from 2022:

Today, consumers want to trust the companies they are dealing with, whether it is with how their data is being used or how a company behaves in the world at large. In fact 87% of consumers say they would purchase a product from a company that “stood up or advocated for” an issue they care about — but it’s a double-edged sword because over 50% think that if a company does advocate for social issues, they are only doing it for the PR. In this article, Vice President and Editor-in-Chief of CMSWire Rich Hein looks at some case studies of companies taking a stand for social issues that matter.

While the underlying architecture of Web3 has yet to be finalized, its decentralized nature is a core part of its proposed architecture. Additionally, the content models that Web3 facilitates will put control back in the hands of content producers and consumers. Learn more about how the new Web3 content models affect the way brands approach content, marketing and advertising.

Whether you choose to call it a MACH, composable or headless architecture, one thing we can agree on: there are over 8,000 players in the martech ecosystem, and digital leaders should take advantage of the innovation that resides outside of the monolithic, single-vendor suites. Take a deep dive into MACH (microservices, APIs, cloud-native and headless) Architecture, the challenges, the benefits and how to bridge the gap between business and IT.

Journey mapping can help provide insights into every part of a customer’s experience. Hear from four CX experts who share their own strategies for creating a customer journey map and then follow the six steps for creating you own.

As Steve Jobs once said, all software has its sunrise and sunset. In March 2022, Google Universal Analytics (UA) saw the sun begin its decent as users were given 15 months to transition to GA4. But GA4 isn’t new — it’s been live for over two years while Universal Analytics is now 10 years old. While the July 1, 2023 deadline might be enough time for small firms to transition (and a deadline update there) — larger firms have their work cut out. Learn how to prepare and get the information you’ll need for a successful switch.

Good visuals can tell a story that puts your marketing analysis into focus. But selecting the correct way to visualize data can mean the difference between a clear, compelling story or cognitive overload. Here are some tips and insight to help you pick the right path.

Related Article: CMSWire’s Top 25 Most Popular Articles of 2021

From altcoin to stablecoin — keeping up with all the terms related to Web3 and the metaverse can be tricky. This comprehensive guide will assure you’re on top of all the current lingo and includes a detailed list of helpful articles and web guides.

Can AI replicate the human touch or realize a mistake may have occurred? Our author shares his first-hand experience and contends that while technology and automation have a large part to play in the future of customer service — consumers will always need human intuition.

Order up! This year marketers may have felt like short-order cooks slammed with customer orders. Analytics planning got complicated, and marketers had to evolve in step with the changing customer journey. As the year started, a confluence of various tech and environment trends only added to the frenzy. Now, take a look back to see what trends panned out — and what didn’t.

In January we reported on the universal disappointment over chatbots. Only 22% of consumers had a positive impression of chatbots and research revealed that the No. 1 thing consumers want from chatbot experiences is the ability to escalate the interaction to a human. Read the three reasons why chatbots fail — and why marketers should rethink their chatbot game.

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