The Moodie Davitt Report is once again turning pink throughout October to support The Estée Lauder Companies’ annual Breast Cancer Campaign (full details of the Campaign to follow).
The Moodie Davitt Report has turned its homepage and other media platforms pink in support of one of the world’s most remarkable and sustained Corporate Social Responsibility projects. All captions, cross-heads, sub-heads, links etc are also taking on a bright pink hue to underscore our support for this magnificent example of Corporate Social Responsibility. At the Virtual Travel Retail Expo (11-15 October), we are even turning the main Retailer Emporium pink.
Look out for our exclusive interview with The Estée Lauder Companies Executive Chairman William P. Lauder, who discusses the importance of the Campaign even amid the global pandemic crisis.
Since 1992, The Estée Lauder Companies has been uniting people around the mission to create a breast cancer-free world. The beauty company has been inspiring action and helping to fund research that will bring a cure closer.
ELC’s call to end breast cancer is more important than ever, with the disease now the most diagnosed cancer around the world, surpassing lung cancer for the first time in 2020 with an estimated 2.3 million new cases.
The campaign will unite people virtually through digital events and activations and drive engagement and support. It will also launch a social media initiative to rally supporters and raise funds for the Breast Cancer Research Foundation (BCRF).