On october 15th 2019, Mumbai, YES BANK, India’s fourth largest private sector bank, recently hosted a fun-filled evening in collaboration with Kidzania to celebrate cherished childhood memories for its customers in Mumbai and Delhi. As part of the ongoing effort of YES BANK to deepen and expand relationships beyond banking transactions with its valued customers, the Bank launched an initiative,’ Cherishing Childhood.’
Cherishing Childhood’ was planned as a contest that took place between May 15 and July 31, 2019. Customers were asked to submit the best pictures of playing children’s games with their kids for the contest. The groundbreaking program saw adults reviving their childhood memories with their kids and creating a unique bonding family experience.
The customer response was overwhelming and over 15,000 customer entries were received from over 350 cities across India celebrating the fantastic moments. The top 100 winners were awarded attractive prizes and the winning entries included a stunning picture of a smiling mother and daughter enjoying the bluff game of the blind man. The other winning entry featured a woman who enjoyed her childhood by playing with her son the classic old school game of snakes & ladders.